Super League Triathlon continues to revolutionize the sport of triathlon with Corporate Mix: an opportunity for corporate participants to race against each other on the Super League Triathlon Championship course on the same weekend.
Adding the Corporate Mix to the Super League Triathlon festival line-up has allowed local community and businesses to be part of a major sporting event. For Super League Jersey on 23-24 September, Ravenscroft Group, First Names Group, and Santander International are some of the big names that have fielded multiple relay teams as official corporate package partners.
They will have Super League Triathlon swag, corporate branding across the front of their sponsored athletes’ racing uniforms, and unique corporate hospitality packages inclusive of special meet-and-greets with the pros. This makes the Corporate Mix a prime opportunity to reward employees, excite partners and attract new business opportunities.
Corporates have put together relay teams of two to six athletes with at least one swimmer, one cyclist, and one runner to race the Enduro format: swim-bike-run-swim-bike-run. Their sponsorship will also link one male and one female professional athlete from the Super League Triathlon championship line-up to the team. The team position on the Corporate Mix leaderboard will be determined by the total of their points from the relay team finish position plus the points from the sponsored athlete’s finish position. This adds another dimension to the professional racing because athletes are not just racing for themselves, but also their corporate teams!
BEHIND THE NUMBERS AT SUPER LEAGUE JERSEY: Race numbers in Super League Triathlon serve to identify athletes across all the races in a series, much like jersey numbers in basketball or football are heavily associated with the athletes who wear them.
The highly visible and consistent race numbers will allow fans to keep track of their favorites throughout the fast and furious racing at all Super League Triathlon events. They also serve as another avenue for self-expression as these numbers become part of these athletes’ branding within Super League Triathlon.
CAN SUPER LEAGUE SAVE SHORT-COURSE TRIATHLON IN AUSTRALIA AND GERMANY?
What has happened to Australia and Germany, once juggernauts in Olympic triathlon?
Australia has always had a strong presence in the women’s field, taking home five out of 15 possible medals including a gold by Emma Snowsill in Beijing. Looking at the ITU World Championship record, Australia has an even more impressive record in number of world championships won. But that was two Olympic cycles ago, and the situation looks very different with Great Britain, Spain, the USA, and Switzerland dominating over the last eight years.
At the inaugural Olympic triathlon in Sydney, a German, Stephan Vuckovic took silver. In Beijing where Australia’s Snowsill won gold among the women, her future husband Jan Frodeno of Germany topped the men. Germany also had strong showings in the ITU World Championships with one championship win and seven podiums, mostly clustered in the 1990’s and and the early millennium. Yet these days it seems the triathlon-mad nation produces more long-course champions than Olympians — only two women qualified for Rio.
