This year, the Christmas campaign has included three promotional initiatives designed to boost the city as a destination along with its retail offer, cultural attractions and food.
Firstly, we ran our yearly winter campaign, with the slogan Barcelona, a city for sharing, so that visitors ? mainly those from the North American, UK, French and German markets ? and the public as a whole, could enjoy and share their experiences through the city?s main distinguishing features.
Secondly, we launched a new Bus Turístic service consisting of a night-time tour of the streets in the centre of Barcelona and their Christmas lights. The Barcelona Christmas Shopping Night Tour, featuring on-board commentary detailing the most typical Catalan festive traditions, has been a success among visitors and locals alike. The 90-minute tour will run every Friday, Saturday and Sunday until 4th January.
The third initiative was an innovative advertising campaign to promote the city and the city centre in particular.
visitbarcelona.com
