We are excited to announce that our 2021 Formula One car will be officially unveiled on Tuesday 2 March – in exactly one months’ time – in a digital launch #event.
Our 2021 contender will be named Mercedes-AMG #f1 W12 E Performance. The designation ‘E Performance’ is the new technology label used in product names and badging on all forthcoming Mercedes-AMG hybrid cars, with the W12 being our first Formula One car to feature ‘E Performance’ in its name.
A wide range of assets will be provided on the day of the car reveal, including initial imagery, technical information, profiles on our team’s key figures and Q&As with #totowolff, Hywel Thomas and #jamesallison.
There will also be media opportunities with our key personnel and drivers on the day. More information on those opportunities and a detailed plan of what assets will be available, will be shared with the media before the #event.
