Aventure #peugeot will be changing its logo and adopting a new coat of arms in keeping with the #peugeot brand’s new universe, revealed on 25th February 2021.

This new logo is a showstopping link between the Brand and the Association, it is a nod to PEUGEOT’s heritage in France and around the world. It is asserting its personality and character with the profile of the Lion’s head, it is a strong marker of feline grace and identity. It conjures pride, strength and status, without being aggressive.

The coat of arms is a protective, timeless element, faithful to the history of the brand since 1810, the year #peugeot Frères Aînés was officially founded. For more than two centuries, the #peugeot family has grown from the fashion revolution in the 19th century – with the steel strands in the crinoline skirts – to the mobility revolution, with cycles and cars. It is a brand shaped by creative people, engineers and designers, who for more than two centuries have been challenging established norms to redesign the standards of mobility. It is thanks to this alliance of men and women that #peugeot has never ceased to reinvent itself as a brand and has grown stronger over the years to tackle the future with confidence.

Aventure #peugeot, whose job is to preserve, develop and promote the heritage of the #peugeot brand, is part of the Aventure #peugeot Citroën DS association. The Aventure teams work with and for its members and all enthusiasts. To meet the expectations and needs of collectors, the Association is developing its documentation, maintenance and restoration services for vintage vehicles in its workshops in Sochaux (Doubs) and in the Paris region. It also offers spare parts for classic vehicles (vintage or youngtimers), original or re-manufactured via its website www.pieces-de-rechange-classic.com as well as Neo Retro Classic parts on the website www.neoretroclassic.com