In the weeks leading up to Christmas, children are the biggest fans of the tradition of advent calendars. Each day holds a new surprise or a chocolate.
Through 24 December, Citroe?n, a brand that takes its inspiration from people’s daily lives, is bringing adults its advent calendar. A reflection of Citroe?n’s heritage and universe, the calendar is available via the Brand’s Instagram account in 11 countries (Austria, Belgium, France, Germany, Italy, the Netherlands, Poland, Portugal, Spain, Switzerland and the UK).
With assistance from its Traction agency (Groupe BETC), Citroe?n is accompanying its advent calendar with a competition, the “Winter Quiz”, in which fans get to test their Citroe?n knowledge and win a host of gifts. Every morning from 1 to 24 December, Citroe?n will be revealing a new window in its advent calendar and asking a question about its history. A winner will be announced every evening, drawn from the correct answers received.
All the prizes – from the Citroe?n origins memory game and the Rider The Citroe?nist by Martone bike to the Brand’s classic miniatures – are Citroe?n Lifestyle products relating to the Brand’s universe and heritage. All these items can be ordered on line at the Citroe?n Lifestyle boutique: https://lifestyle.citroen.com/
The advent calendar showcases the Brand’s heritage and history in an original manner while strengthening its relationship with its fans and thanking them for their commitment throughout Citroe?n’s centenary year. Check out Citroe?n’s advent calendar here: https://youtu.be/AyLRZfTXR_M
