On 26-27th November 2016, Instagrammers/photographers from across Europe gathered in Madrid for a unique collaboration.
The task at hand, to capture the new #toyota #chr in an urban setting, whilst using a sense of reflection in line with the recently launched European TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a #toyota #chr in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way.
In total, 19 Instagrammmers/photographers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.
From 1st February 2017, the selection of 24 photographs will also be exhibited at Le Rendez-Vous #toyota, Toyota’s European Flagship Brand showroom on Champs Elysées in Paris (France), together with the #toyota #chr.
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