#hyundai Motor America reported July sales of 57,340 units, a 12% increase in comparison with July 2018 and the 12th straight month of increasing total sales on a comparative monthly basis.
Hyundai’s sales gains were the result of yet another standout month for SUV sales and a brisk selling pace for Hyundai’s newest flagship SUV, Palisade. #hyundai fleet sales accounted for only 10% of total sales on the month.
Retail Highlights
On the retail front, Hyundai’s sales increased 5%. This was the fifth time in the last six months that #hyundai achieved monthly year-over-year retail sales growth. Retail gains were led by Santa Fe (up 46%), Tucson (up 11%), Kona (up 42%) and Ioniq (up 13%). Retail SUV sales finished at 31,079 units, an all-time July high, representing a 61% mix of retail volume compared with 46% mix in July 2018.
Sales Summary
July-19 July-18 2019 YTD 2018 YTD
Hyundai 57,340 51,137 390,668 378,923
Total Volume Highlights
Hyundai SUV sales had an impressive July, growing 39% compared with July 2018. Santa Fe and Santa Fe XL sales were up a combined 17%, while Santa Fe on its own grew 48%. Kona sales increased by 53%, Tucson set its all-time July record with sales up 11% and Hyundai’s flagship premium three-row Palisade SUV had a strong first full month of sales with its higher trims turning the fastest. The SUV performance represented 58% of total #hyundai sales compared with 47% last year. Hyundai’s eco-friendly vehicles also performed well with Ioniq achieving its best sales month ever, up 141%.
“It was an exceptional sales month across the #hyundai lineup, but particularly with our SUVs, which continue to drive our sales growth. We also hit 12 consecutive months of increasing sales, validating the sustained success our new vehicles are delivering,” said Randy Parker, vice president, National Sales, #hyundai Motor America. “Not only are we increasing overall sales, but we are achieving it in the retail market, while keeping our fleet sales in check and our days supply and incentives below the industry average.”
July Product and #corporate Activities
Rear Occupant Alert Standard by 2022: On National Heatstroke Prevention Day (July 31), #hyundai announced that it will make its Rear Occupant Alert (ROA) door-logic system standard on most of its new vehicles by 2022.
2020 Model Year Lineup: During July, #hyundai released more details on changes to its 2020 vehicle lineup, including a new powertrain for the 2020 Accent, new technologies for the 2020 Santa Fe, increased standard equipment on the 2020 Veloster and minor updates to the 2020 Kona.
“Better Drives Us” Marketing Campaign: Hyundai launched a new marketing campaign that communicates the company’s brand promise to “make things better,” with TV spots narrated by Hyundai’s new voice, Jason Bateman.
Double Podium Finish in the IMSA Michelin Pilot Challenge Race at Lime Rock: Hyundai scored their first IMSA Michelin Pilot Challenge double podium, with its two vehicles dominating the Lime Rock Park 120.
Model Sales
Vehicle
July-19
July-18
2019 YTD
2018 YTD
Accent
1,830
1,873
16,736
16,698
Elantra
11,579
13,753
96,550
113,481
Ioniq
2,891
1,198
10,490
9,797
Kona
6,377
4,173
43,466
19,366
Nexo
21
0
140
36*
Palisade
4,464
0
4,847
0
Santa Fe
9,644
8,275
77,215
67,460
Sonata
6,976
9,548
54,108
63,783
Tucson
12,629
11,360
78,583
81,273
Veloster
929
943
8,533
6,402
*Includes Tucson Fuel Cell sales
