#hyundai Motor America reported total May sales of 57,619 units, a 13% decrease compared with May 2019. Retail sales grew 5% despite the COVID-19 pandemic.
Fleet sales were down 79% and represented 5% of total volume. Hyundai’s monthly sales results were significantly better than industry predictions that forecasted a 33% decline in May.
Hyundai sold 54,719 retail units in May, a substantial increase of 80% compared with the prior month, April 2020. Hyundai’s SUVs represented 71% of the total retail mix, an all-time high. Tucson set an all-time monthly retail sales record, selling nearly 15,000 units for an increase of 23%. Santa Fe retail sales were up 1% and Palisade established a new overall and retail monthly sales record.
“We were able to achieve a remarkable retail sales rebound thanks to our dealer partners, implementation of digital retail tools and providing customers with the right offers,” said Randy Parker, vice president, National Sales, #hyundai Motor America. “We’ve also equipped our dealers with resources to ensure we are taking the necessary precautions to keep vehicles and facilities clean. Our inventory pipeline is in a good place as #hyundai Motor Manufacturing Alabama has been up and running since May 4. We’re optimistic for the months ahead.”
May Product and #corporate Activities
Clean Assurance:Hyundai provided its dealer body withClean Assuranceguidelines to help safeguard the health of its customers and employees
Healing Through Music:Musicians On Call and #hyundai Hope On Wheelspartneredto have national recording artists deliver the healing power of music to patients and caregivers with surprise, once-in-a-lifetime virtual performances
Best Non-Luxury CPO Program:For the third year in a row, #hyundai was identified as having the Best Non-Luxury Certified Pre-Owned (CPO) Program byAutotrader
Best Car for Graduates:Autotrader also selected the Kona as one of the10 Best Cars for Recent College Graduates
Sonata Hybrid Pricing:Hyundai releasedpricingfor its all-new Sonata Hybrid, starting at $27,750 for the Sonata Hybrid Blue and $35,300 for the Sonata Hybrid Limited
Marketing Initiatives:Hyundai collaborated with Tastemade to create the original programming series “Unadventurers,” while #hyundai Motor Company announced a multi-picture promotionalpartnershipwith Sony Pictures Entertainment
