How cool are you?
SUGOI’s new 2013 Running Collection cools you down with innovative IceFil material
Summer sun is fun but running in the heat can be difficult. Overheating and sunburn are
common effects of running in the hot sun, but with the new cooling technology collection from
SUGOI, runners now have the tools to battle the mid-day heat.
Accustomed to the unforgiving weather conditions and harsh terrains of Canada’s British
Columbia region, SUGOI offers products which address a wide range of climates, from
scorching heat to drenching wet and freezing cold. SUGOI’s Cooler and Titan Collection are
designed with summer in mind – so you can resist the sun and go ahead with your training.
SUGOI’s Cooler and Titan collection is made exclusively out of IceFil, a high performance
cooling material that both cools your skin and protects you with a maximum level of UPF50+
from harmful UV rays. The flat yarn IceFil fibers are designed to absorb and disperse sweat.
The material undergoes a Xylitol fabric treatment process which yields a cooling effect when
it comes in contact with perspiration, effectively turning your sweat into a micro refrigerant for
utmost temperature control.
Titan Collection
SUGOI’s Titan collection features advanced IceFil fabrics and construction techniques for
increased ventilation, cooling, and support as you discover new running terrain.
Titan Ice S/S & Titan Ice L/S
Stay cool as your body heats up in these performance run tees with intuitive design for
optimum comfort, sun protection and cooling during warm weather runs. The IceFil fabric
technology creates a cool aerobic environment by effectively reducing the user’s skin
temperature during high intensity workouts. The smart seam construction allows for freedom
of movement with less abrasion. Small reflective accents create visual impact in dusk or
dawn. Available in fresh summer colors Cyan and Lotus, as well as White and Concrete. The
short sleeve retails for 49,90 Euro and the long sleeve for 59,90 Euro.
Titan 4†2-in-1 Short
Move freely and stay cool in these sleek performance run shorts, with built in boxer brief liner
and ultra light shell. The woven fabric Kaze LT features a smooth, non textured face and
ultra lightweight comfort perfect for running in hot weather. Treated with a wicking finish and
anti-UV protection (rating UPF 30+) this fabric offers sleek performance for the distance
athlete. The IceFil boxer brief liner offers cool comfort during warm weather runs. Your run
essentials can be stored in the inner key pocket and zip back pocket. The Titan 4†2-in-1
Short comes in Concrete with Lotus and Black with Cyan. The price: 39,90 Euro.
Accessorize your ride!
The right accessories can make all the difference. Protect yourself from the sun and cool
yourself down with the cooler accessories line. All pieces come with UPF 50+ protection, the
highest rating permitted by any National Standard in the World – including the new US
Standard. It effectively blocks 98% of harmful UVA/UVB rays. The new cooler accessories
includes the Cooler Cap (Price: 19,90 Euro), Arm Cooler (Price: 24,90 Euro), Knee Cooler
(Price: 29,90 Euro) as well as Leg Cooler (Price: 39,90 Euro).
SUGOI – More than 25 years of passion for sports
SUGOI is a premium brand within the Apparel Footwear Group division of Dorel Industries
(TSX: DII.B, DII.A). It is a leading manufacturer and distributor of world class cycling, run and
triathlon apparel and outdoor gear. Since 1987, SUGOI has been focused on inspiring
confidence through its highly technical athletic products, made using the finest materials
available. For more information on SUGOI please visit www.sugoi.com.
Dorel Industries Inc.
TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in
1962, Dorel creates style and excitement in equal measure to safety, quality and value. The
Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle
categories with an array of trend-setting products. Dorel’s powerfully branded products
include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.
Dorel’s Home Furnishings segment markets a wide assortment of both domestically
produced and imported furniture products, principally within North America. Dorel is a
US$2.3 billion company with 5,400 employees, facilities in twenty-one countries, and sales
worldwide. www.dorel.com.
SUGOI PRESENTS NEW TRI COLLECTION S13
Designed to work with the body when everything else is working against it
For spring 2013, SUGOI is proud to present a brand new collection of Tri gear. Featuring
new fabrics, new fit and new designs the 2013 collection is designed to work with a
triathlete’s body, when everything else is working against it. The highlight of the spring 2013
tri range is the performance RS Collection – strong on technical detail and sharp good looks.
The RPM Collection features sleek design and a performance aesthetic in eye-catching color
ways.
The RS Tri Collection uses low drag fabric and hydrodynamic design features
for a high performance race day fit. This collection is the ultimate race day or
best day of training line, with a contoured cut for a bold, fast look. Along with
smart seams to increase movement and reduce abrasion, mesh inserts for
added ventilation, short and suit feature an innovative compression leg band
finish, for the most secure and comfortable grip possible.
The RS Tri Collection features Revo fabrics. Revo (UPF50+) is a unique
construction designed to reduce surface friction and improve performance in
multisport applications. The nylon spandex blend allows for powerful stretch
and recovery while resisting penetration and drag in the water.
Both the Tri Suit and Short are equipped with a specially designed multisport chamois,
named TriLite 2. Combining a molded center channel with a run-friendly low-profile and
quick-wicking surface, the TriLite 2 is a highly technical and functional riding and running
essential.
RS Tri Tank and RS Tri Short are available in Black. The Black women’s RS kit and suit
features accents in Ultra Pink. The RS Tri Tank retails for 79,90 Euro, the RS Tri Short for
79,90 and the RS Tri Suit for 159,90 Euro.
RS Tri Bra
This sleek, fast and flattering bra sports a soft Power Mesh with supportive stretch and
breathability, a racer back with key hole detail, flat seams for increased comfort and brushed
1 ½ inch moisture wicking support elastic. The zone construction features mesh inserts for
added ventilation. The RS Tri Bra is available in trendy Black and Ultra Pink for 49,90 Euro.
RPM Tri Suit
Eliminating redundant seams, the new RPM collection features sleek
design and a performance aesthetic, perfect for training and race day. The
Triflex fabric (UPF 40+) is a wicking warp knit material that provides
excellent moisture transfer during high intensity workouts. The firm stretch
and recovery provides an excellent combination of performance and
comfort. The open air architecture of Vector Stretch creates a cooling
environment between your skin and the fabric. The windowed texture sits
away from the skin to reduce fabric density and allow air to circulate freely
in and out within each space. The mesh areas that sit next to the skin
provide rapid moisture uptake and disbursement for a cool, dry feel.
The multisport chamois TriLite2 is water-repellent and fast-drying. Flat
seams provide increased comfort and low profile fit. Zone construction
featuring mesh panel inserts enhance airflow and breathability. The front
zip provides extra ventilation on hot rides and runs. Smart engineered fuel
pockets with hydrodynamic construction ensure low drag in the water. RPM
Tri Suit (99,90 Euro), RPM Tri Tank (54,90 Euro) and RPM Tri Short (54,90
Euro) are available for men and women in six different, eye-catching color
ways.
Race + Recovery Compression Collection
The Race + Recovery (R+R) Compression product line is centered on the Pistonâ„¢ fabric
technology. Engineered graduated compression through ZoneConstructionâ„¢ creates
specific compression rings that provide lateral forces against the body, with the greatest
force at the extremities that gradually decrease as you move closer to the heart. Each item of
the R+R Compression line provides balanced graduated compression at the recommended
compression values for athletic purposes that range between 5-15 mm Hg.
SUGOI’s R+R line is centered on the Piston fabric technology. The SUGOI Piston fabric is a
tight warp knit with a high stretch modulus. Combined with the company’s proprietary
PowerKnit process, 3D ergo fit panel Zone Construction and using an ultra-fine 36-gauge
knitting process, Piston fabrics provide exceptional performance and recovery benefits.
The super-light Piston 140 is used for upper-body garments, while the denser Piston 200
makes up lower-body garments including calf guards. The R+R line provides performance
benefits to athletes over a range of sports including running, triathlon, cycling and more –
featuring a brand-new, cool design.
Piston 140 S/S and L/S
The Piston 140 S/S and L/S features ergo sleeve construction and
articulation for natural unrestricted body movement, flat seams for
increased comfort and low profile fit. Subtle reflective accents for low
light and night time visibility add safety. Zone construction featuring
mesh panel inserts provide airflow and breathability.
The Piston 140 L/S comes in Black for 79,90 Euro. The short sleeve
version for men is available in Black and White for 69,90 Euro.
Piston 200 Tight und Piston 200 Short
The Piston 200 Tight is a full coverage compression running performance tight
fully equipped with stretch drawstring with moisture wicking signature elastic
waist. It is specifically designed for natural unrestricted movement and flat
seams for extra comfort. Strategic compression lines along key muscle groups
reduce micro-oscillation of muscle fibers, reducing fatigue.
Tight and short are available in a men’s and a women’s version in Black. The
Piston 200 Tight retails for 79,90 Euro and the short for 49,90 Euro. For
women there is also a knicker version available for 74,90 Euro.
Piston 200 Calf Sleeve
The Piston 200 Calf Sleeve provides compression for calf recovery or race
support. The clean finish signature leg gripper elastic keeps the sleeves
securely in place. The price: 39,90 Euro.
R + R Knee High – add some fun to your run!
The R + R Knee High is setting a new benchmark in compressions socks with
a women’s specific fit which includes women’s sizing from the foot, ankle and
calf as well as attractive colors. The sock is designed with a progressive
support from arch band to top and anatomically correct left and right foot
construction. Balanced graduated compression from 15mm Hg at arch band to
12mm Hg at top welt promotes improved circulation during active use and
recovery. The R+R Knee High provide engineered construction with strategic
mesh paneling for improved breathability.
The men’s version comes in Black and White. The women’s R+R Knee High
are available in White with Black or Pink accents or in a fun-styled rainbow-
color. The price: 29,90 Euro
SUGOI – More than 25 years of passion for sports
SUGOI is a premium brand within the Apparel Footwear Group division of Dorel Industries
(TSX: DII.B, DII.A). It is a leading manufacturer and distributor of world class cycling, run and
triathlon apparel and outdoor gear. Since 1987, SUGOI has been focused on inspiring
confidence through its highly technical athletic products, made using the finest materials
available. For more information on SUGOI please visit www.sugoi.com.
Dorel Industries Inc.
TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in
1962, Dorel creates style and excitement in equal measure to safety, quality and value. The
Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle
categories with an array of trend-setting products. Dorel’s powerfully branded products
include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.
Dorel’s Home Furnishings segment markets a wide assortment of both domestically
produced and imported furniture products, principally within North America. Dorel is a
US$2.3 billion company with 5,400 employees, facilities in twenty-one countries, and sales
worldwide. www.dorel.com
