The ABB FIA #formulae Championship has today announced that Moët & Chandon is partnering with the electric street #racing series as official champagne supplier.
The French champagne Maison has been renowned for celebrating memorable moments with a sparkling sense of occasion for centuries and will add to the glamour and celebrations at each #event on the streets of the most recognisable city-centre locations as part of the exciting collaboration with #formulae. Alongside supplying VIPs and guests in the premium hospitality area inside the EMOTION Club – Moët & Chandon will also look to host fans at dedicated champagne bars positioned in the Allianz E-Village at a number of select races throughout the season. Alejandro Agag, Founder & CEO of #formulae, said: “With the prospect of serving up another intense and unpredictable year of #racing in season five – we’ll be celebrating the most memorable moments in style together with Moët & Chandon. This #partnership is yet another demonstration of the continued growth of #formulae and the ever-expanding portfolio of well-known brands such as Moët & Chandon.” Stéphane Baschiera, President & CEO of Maison Moët & Chandon, said: “Moët & Chandon looks forward to partnering with #formulae, an innovative brand that supports the future of sustainable mobility. As a Maison that has made technology an essential component of our strategy – from the broad scope of our R&D, to the precision of our sustainable viticulture practices – it’s a pleasure to work with #formulae, who operates at the forefront of technology and re-thinks the future.”
