#Hyundai Motor Company today revealed the first images of its all-new #tucson.
New #design highlights include the latest evolution of Hyundai’s signature headlamp architecture called ‘Parametric Hidden Lights’ and a dual cockpit layout that offers personalized space intuitively optimized for a high-tech user experience. The images hint at innovative features befitting Tucson’s signature boldness and pioneering spirit.
The all-new Tucson’s world premiere press conference will be streamed online around the world on September 15th at 9:30 a.m. KST. The livestream, a teaser video and images are available at #Hyundai.com and Hyundai’s social media channels.
For its fourth generation, #Hyundai took the all-new #tucson to the next level of #automotive #design, making it the first C-SUV in its class to be available in two different dimensions, while sharing the same name.
“The mission of ‘Sensuous Sportiness’ is to elevate the emotional qualities of #automotive #design. We want our customers to feel moved. With the all-new #tucson, we are introducing its ultimate evolution and a definitive statement about Hyundai’s unstoppable forward momentum,” said SangYup Lee, Senior Vice President and Head of #Hyundai Global #design Center. “Tucson’s advanced, experimental #design is true to its pioneering spirit and raises the game in the industry’s most competitive segment.”
Hyundai’s ‘Sensuous Sportiness’ #design identity, first introduced on the new Elantra, brings an emotional punch to Tucson’s avant-garde ‘Parametric Dynamics’ #design theme.
The ‘Parametric Dynamics’ exterior that makes a strong first impression
The all-new Tucson’s advanced exterior styling expresses what #Hyundai designers call ‘Parametric Dynamics’ with kinetic jewel-like surface details that will have people doing a double take. Parametric Hidden Lights provide a strong first impression. These signature DRLs (daytime running lights) are seamlessly integrated into the jewel-like grille, only revealed when turned on.
Overall, the new Tucson’s body is bigger and wider than previous generation models, offering a long hood and short overhangs on a stretched wheelbase that give it a slinky coupé-like character. From the side, angular body panels offer yet another interpretation of parametric #design. Chiseled surfaces create a striking contrast between sleek silhouette and masculine wedge, suggesting forward motion even when standing still. Taut athletic shapes seamlessly merge into angular wheel arches where alloy wheels provide a powerful and dynamic stance.
An ‘INTERSPACE’ with an integrated interface
Getting into the all-new Tucson’s spacious interior, or INTERSPACE, is like entering a neatly organized room where everyday concerns disappear, not unlike the feeling of a modern boutique hotel where your comfort and convenience are the utmost priority. In the new #tucson, space, technology and information intersect harmoniously.
The evolution of Tucson’s interior layout led to a lower instrument display and removal of the gauge cluster housing for a decluttered surface. Layered, sensuous forms reinforce the feeling of openness. The broad ridge of the dashboard blends seamlessly with the doors, wrapping around front occupants like a deep gorge. The vertically oriented, fully integrated center fascia descends to the console like a mighty waterfall. Twin silver garnish lines streaming from the center fascia to the rear doors harmonize neatly layered premium surface materials in complementary neutral tones.
