Taking our #smartphone out of our pocket and making it our companion on the road without the hassle of a loose mount on an air conditioning grille? If only it were that easy! At #Dacia, they understood this problem. The brand’s engineers and designers have combined their talents to meet the challenge and come up with a solution that is clever, economical and in tune with the times.
Nicolas Legros, #Dacia Operational Cross Car Line Director:
“Our mission at #Dacia is to redefine the essential car. So, we had to find a solution that was clever, simple, and attractive for multimedia. Customer surveys show that #Dacia buyers prefer simplicity in this domain. This is an important point that is also echoed by members of the #Dacia community. Our engineers and designers have therefore worked together to create Media Control, a system that places our customers’ favourite screen – their phone – at the centre of the in-car multimedia experience.”
What is Media Control?
Media Control is a system which, in addition to the radio, combines a specific housing for the #smartphone and a free, customizable application that is easy to use.
Nicolas Legros explains: “Media Control is a complete multimedia system. It includes a radio, two speakers, a USB port, Bluetooth connectivity, steering wheel controls and, above all, a #smartphone docking station integrated into the dashboard. From the very beginning of the project, this docking station was truly integrated into the design of the dashboard. A guarantee of comfort and ergonomics for our customers.”
Installed in its universal slot in the centre of the New Dacia Sandero’s dashboard, and firmly held in place, the #smartphone is indeed perfectly integrated into the driving experience. The strategic placement, high up and slightly facing the driver, provides perfect visibility of the information given, ensuring safety. Simply download the #Dacia Media Control application onto the #smartphone and, thanks to a simple Bluetooth connection, the phone becomes a genuine extension of the dashboard, replacing an integrated multimedia system.
Navigation, radio, music, telephone and even access to vehicle information: all the essential functions are at one’s fingertips and can be activated by voice, thanks to the smartphone’s voice recognition.
And when the phone is not in place, the housing disappears into the dashboard.