Lexus’s global reputation for pushing the boundaries of technology and innovation have inspired the creation of the world’s first filmed advert entirely scripted by Artificial Intelligence (AI).
The 60-second feature, Driven by Intuition, is directed by Oscar-winner #kevinmacdonald and celebrates in both its creative concept and its content the bold, innovative and imaginative characteristics that define #lexus as a brand.
The film will be premiered tomorrow (November 15) in the UK and then released across digital, social and cinema channels in Europe to herald the launch of the all-new #es executive sedan early next year.
In the same spirit of daring technical achievement that delivered the #lexus Hoverboard, the film’s storyline and script are wholly sourced from an AI, built by technical partner Visual Voice in collaboration with The&Partnership, with support from the IBM Watson suite of AI tools and applications.
The concept has been brought to life by #kevinmacdonald, acclaimed director of The Last King of Scotland and Whitney, and the winner of a Best Documentary Academy Award for One Day in September.
The production process involved developing the bespoke AI and training it with data including 15 years of award-winning luxury adverts, emotional intelligence about what connects most strongly with viewers and specially commissioned information about human intuition.
The new advert will be free to view on #lexus channels from November 19.
