American Honda Honda Acura
Total
101,625
-4.3%
Cars
42,371
-10.6%
Trucks
59,254
+1%
Total
92,395
-4.1%
Cars
39,595
-11.6%
Trucks
52,800
+2.3%
Total
9,230
-5.5%
Cars
2,776
+5.8%
Trucks
6,454
-9.6%
“As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry,” said Henio Arcangeli Jr., senior vice president of the American #Honda Automobile Division. “The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales.”
BRAND REPORT
Sales Highlights
Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, #Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.
Honda brand trucks set a new January record, gaining 2.3% on sales of 52,800 vehicles.
HR-V set an all-time record in January with a strong 24.8% increase on sales of 7,457 units.
Ridgeline sales jumped 57.1% for the month, with 3,083 deliveries.
CR-V started the year strong, topping 26,000 sales in January, while Civic surpassed 20,000.
Model Notes
Coming off a 5th straight year of record sales, Honda’s light truck lineup gets its first electrified model with the launch of the all-new 2020
CR-V Hybrid early this year.
Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.
BRAND REPORT
Sales Highlights
Acura cars found sales strength again with a 6% gain in January as the brand’s gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness.
ILX scored its best January sales since 2016, gaining a robust 16.1%, while TLX sales rose 6%.
Acura light trucks entered 2020 on a bit of a hangover after an incredible finish to 2019, but RDX and MDX still posted sales of almost 6,500 units.
Model Notes
MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America’s best-selling 3-row luxury SUV of all-time.
Acura’s gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans
