Users of the Turisme de Barcelona information points ranked the service they received very highly. Specifically, they considered the service provided by the information officers to be excellent (with a score of 4.6 out of five), as well as the quality and usefulness of the information received (4.56 and 4.52 respectively).
These are the results of the latest study into the tourist information points based on 971 interviews conducted at the information points in Plaça Catalunya, Sagrada Familia and Sants Station.
Factors that scored particularly high include the range of languages the service is available in (4.35); the location of the information points (4.33); opening times (4.27); cleanliness (4.41); and safety (4.32). Regarding areas for potential improvement, respondents mentioned WiFi availability (3.97) and waiting times (3.56).
The study, part of Turisme de Barcelona’s drive to introduce ongoing improvements to its services, reveals that information point users are mainly from Western Europe (in particular France, the UK and Spain). 83% are aged between 20 and 55 and 60% travel in groups of two or three people. 98% of the respondents were visiting Barcelona for leisure and for 79% it was their first trip to the city. 67% of those staying in the city opted for hotels, compared with 16% that preferred bed and breakfast or similar accommodation.
The principal reason for visiting the information points was that they are a convenient way of obtaining information. There was a definite overall preference for paper-based information, regardless of its type. In this sense, maps are the most popular product in this format. When it comes to digital information, details of restaurants, museums and more general information ranked highest in terms of their acceptance. Young people aged between 20 and 35 comprise the market segment that most prefers digital information.
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